Deal Details

Started-in 2012, it is the first farm direct company. Focused on understanding the challenges of quality milk production in the tropics, finding solutions, and developing competencies around it. In 2017 the company became the first farm in India to get the CII FACE award for the best practices around animal health, production, clean milk processing.

Since its beginning, company maintained its reputation and leadership in its category, being led by a trailblazing vision for the sector, with the mission to create value for every participant stakeholder, be it human, animal, or our environment.

Value Proposition:

Company has carved out a unique niche position in the vast farm-fresh doorstep milk supply and delivery segment in Greater Delhi region.  The company has led notable innovations and has inspired many followers.

Target Customers:

First 4 million population of the region, those are aspiring seek better lifestyle, believe in investing in health, providing best for their family, next-generation global citizen and willing to spent on quality and care.

Competition:

The company is ahead of the game and though there are imitations of their business in the market, none matches the value and its perception like them; Many companies started post their venturing, taking clue without realizing the scalability challenges.