By providing either Sales & EBITDA, you allow the tool to utilize relevant industry multiples and generate a valuation estimate based on your chosen metric.

Why these metrics?

• They are widely used and comparable: Both Sales and EBITDA are commonly used financial metrics, allowing for comparison with similar companies within your industry.


• They reflect different aspects of performance: Sales indicate the overall revenue generation, while EBITDA focuses on the core operating profitability.


• They provide flexibility: Depending on your company's specific characteristics and industry norms, you can choose the metric that best represents its value drivers.