Deal Details

The Start up is India’s first Diabetic friendly brand (with certified Lab reports)  of awesome tasting SuperSnacks & Superfoods operating in an almost unserved Indian market projected to have over 15 crore diabetics by 2025. Incidence of diabetes in India is essentially in the class having high disposable income & post pandemic this population is searching for healthier options much more seriously.

It is founded by a team with a 50+ years of cumulative experience in Wellness, Nutrition & FMCG industries. Between April 2018 to Mar 2021 they have sold 1,50,000+ units through various E-commerce portals, their website, E- Vending machines and 350+ stores in Delhi & 7 major cities in north India. It is regularly a Bestseller brand on Amazon & their ratings are one of the best in the category.

Post pandemic their average order value & repeat purchase is consistently on the rise on all platforms. They are working towards becoming a household brand name with a presence in 10,000+ outlets in top 30 cities, very strong online presence across India & exporting to markets in Europe, North America & middle eastern countries with a projected annual turnover of INR 200+ Cr in next 4 years.

With healthy unit economics it will be cash positive by June-July 2021 so the additional capital is needed only for accelerating the pace of growth.

It is backed by a renowned Institutional investor and some prominent angel investors. 50% of the current round has already been committed.