BUSINESS BRIEF
The company is established in 2017 and is engaged in producing, marketing & selling high quality fruit juices in PET Bottles and Tetra Packs. The company is producing an entire range of fruit juices which are fortified with Seabuckthorn under its brand.
- The brand is a legacy brand which has been associated with fruit juices in India since 2003. With the previous owners in 2006, it was selling more than Dabur Real and Pepsi Tropicana in a few parts of the country.
- This brand has close association with DRDO and with their collaboration, it is the only company producing ready to drink Seabuckthorn juice in the country. Seabuckthorn being a wonder fruit from the hills of Leh Ladakh, Kashmir, has tremendous health properties including extremely high Vitamin C, Vitamin E, Omega 7 Complete, Omega 3, 5 & 6.
Products & Services
It has 5 category of products in its portfolio:
1. No Added Sugar High Quality Super Fruits Juices based on Health Platform - 300 ml Pet Seabuckthorn and Cranberry Juice (MRP 100 per 300 ml Juice) - This range is for D2C segment and top tier institutions and retail market.
2. Nectar Juices in 1000 ml Tetra Pack - Complete range of Tetra Pack juices including Mango, Orange, Mixed Fruit, Pineapple and Apple with fortification with Seabuckthorn Pulp. This range is specifically for Hotels, Restaurants and Caterers.
3. Pet Bottle Juices - Pet Bottle Fruit Drinks in various sizes like Mango, Litchi and Lemon drinks for cost sensitive institutional sector like IRCTC, Railways and Army Canteens.
4. Seabuckthorn Functional Drink - One of a kind functional drink with Seabuckthorn as base for healing and recovery from various surgeries and also from cancer treatment. This will be backed by DRDO and can be prescribed by doctors to patients as food supplementary. The product is ready to launch in the market by June 2025.
5. Seabuckthorn Pulp Oil, Seed Oil and Pulp Capsules - Pure nutraceuticals products of Seabuckthorn for various health benefits. The product is ready to launch in the market by June 2025. It will be selling them mostly online D2C through various e-commerce and delivery platforms.
Additional Information
FY 2025 Projections (Unaudited)
- Revenue - INR 7.10 Crores
- Profit - INR 1.20 Crores
Proposal
Industry
Food and Beverage
Sub Industry
Non-Alcoholic Beverages
Nature of Business
B2B, B2C, B2B2C, D2C
Sector
Manufacturing (Own Brand)
Reason for sell-off
Financial or Operational Challenges
Location
India
Region
Across India
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 10 - 12 Cr
Justification
Considering - Brand Value (Potential and Market Recognition), Current Revenue and Product Range
Business Operation Information
Financial Information |
2024 (in INR Cr) | 2023 (in INR Cr) | 2022 (in INR Cr) |
|---|---|---|---|
Sales |
6.46 | 6.27 | N.D |
EBITDA |
|||
PAT |