BUSINESS BRIEF

We are a Cloud Kitchen start-up currently operating 6 online restaurants with 2 brands, delivering 6000+ monthly orders across Gurgaon and Delhi.

We deliver popular Indian street foods Parathas and Pakodas that are made hygienically and delivered in custom designed packaging along with a hygiene kit containing wet tissue, dry tissue, cutlery and sanitizer to ensure safety and comfort. Biggest USP is our reinvention of Pakodas recipe, that makes them less oily, not soggy and keeps them crispy even after 45 mins of delivery. This makes pakodas delivery friendly which is a new category in itself. We are building a new segment with these popular street foods and uplifting them to build a mid-segment premium brand. We strongly believe that  Parathas & Pakodas have a huge appeal across India.  Brand was also awarded by Times group as Trendsetting Parathas & Pakodas in street foods category in November 2020.

Start-up launched its second brand last month. It is a “meals only” brand focused around pocket friendly single meals. With its range of comfort food meals made with homely recipes and taste, it is slowly strengthening its position in this segment. We plan to launch 3 more brands over the next 6 months. New brands will be focused around Biryani, Tikkas, Rolls and Kulchas. 

Start-up plans to scale to 1500 online restaurants operating out of 250 cloud kitchens and crossing Rs 400 Crore in revenue within 5 years. Start-up also plans to take its brands to international markets with large Indian diaspora. Their long-term vision is also to enter retail segment with frozen versions of Parathas & Pakodas distributed across the globe.

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