BUSINESS BRIEF

The startup provides "Gamified Free Live Test & Evaluation Platform” where students win real cash prizes and scholarship based on their percentile rank. It enables students to “Discover and Apply in Educational Institutions”. Almost all the Ed-tech platforms like Byju’s, Toppr, Unacademy and Vedantu mainly focus on test preparation, there is void in test evaluation.

The business model includes charging commision fee from coaching institutes for admissions and higher education in Universites where service fee is charged from students & commision fee from partner institutions/universites. Here are some key highlights to look at-

• The company has more 60,000 total registered users and 400+ average daily users and tie ups with 90+ coaching institutes and 150+ partner consultants.
• Marketing plan includes digital marketing activites, referral invites, strategic partnership with institutions, social media influencers, word of mouth etc. The company needs financing for 2 years.
• The test fee is really affordable ranging from Rs 30 to Rs 200.
• Looking to raise INR 15 mn which will primarily be used in hiring team, marketing and sales, product development and operations.