BUSINESS BRIEF

It is a health and wellness company that manufactures and sells only 100% natural nutritional supplements, cold-pressed oils and protein powders.

 

Products:

  • Vitamins, Minerals & Supplements
  • Personal care with natural extracts
  • Cold pressed edible oils and juices
  • Sports Nutrition

 

Revenue model for FY23:

  • Own website- 12%
  • Digital platforms- 28%
  • Offline- 54%
  • Owned stores- 6%

(Average gross margins across categories- 66%)

 

Distribution model:

  • 2 Company owned outlets at domestic & international Airport in Delhi
  • 2,500+ stores in 30 cities
  • Available at 27+ marketplaces in India, 4 marketplaces Globally

 

New products in pipeline:
1. Sports Nutrition
• Whey protein
• Mass gainer
• Creatine monohydrate
• BCAA
• Whey Protein Isolate
• L-glutamine
• Energy booster
• L-arginine
• EAA

 

2. Skin care
• Skin Vitamin
• Biotin powder
• Biotin Hair Conditioner
• Vitamin C face serum

 

3. General health
• Grape seed extract 500 mg
• Saw Palmetto 800 mg
• Plant based Vitamin B Complex
• Flaxseed 500 mg
• Giloy 500 mg

 

4. Cognition
• Plant-Based Brain Booster

 

5. Eyes
• Plant-Based Eye Care

 

6. Sexual health
• Black maca

 

7. Effervescent
• Superfood Multivitamin
• Ashwagandha KSM– 66
• Kadha

Business Divisions

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Products & Services

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Proposal
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Industry

Pharmaceuticals

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Sub Industry

Nutraceutical

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Reason for sell-off

Strategic Realignment

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Top Customer

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Deal Size

INR 15 - 20 Cr

Business Operation Information
Financial Information
2023 (in INR Cr) 2022 (in INR Cr) 2021 (in INR Cr) 2020 (in INR Cr)
Sales
17.48 9.37 N.D N.D
EBITDA
N.D N.D N.D N.D
PAT
N.D N.D N.D N.D
Business Documents