BUSINESS BRIEF
It is a health and wellness company that manufactures and sells only 100% natural nutritional supplements, cold-pressed oils and protein powders.
Products:
- Vitamins, Minerals & Supplements
- Personal care with natural extracts
- Cold pressed edible oils and juices
- Sports Nutrition
Revenue model for FY23:
- Own website- 12%
- Digital platforms- 28%
- Offline- 54%
- Owned stores- 6%
(Average gross margins across categories- 66%)
Distribution model:
- 2 Company owned outlets at domestic & international Airport in Delhi
- 2,500+ stores in 30 cities
- Available at 27+ marketplaces in India, 4 marketplaces Globally
New products in pipeline:
1. Sports Nutrition
• Whey protein
• Mass gainer
• Creatine monohydrate
• BCAA
• Whey Protein Isolate
• L-glutamine
• Energy booster
• L-arginine
• EAA
2. Skin care
• Skin Vitamin
• Biotin powder
• Biotin Hair Conditioner
• Vitamin C face serum
3. General health
• Grape seed extract 500 mg
• Saw Palmetto 800 mg
• Plant based Vitamin B Complex
• Flaxseed 500 mg
• Giloy 500 mg
4. Cognition
• Plant-Based Brain Booster
5. Eyes
• Plant-Based Eye Care
6. Sexual health
• Black maca
7. Effervescent
• Superfood Multivitamin
• Ashwagandha KSM– 66
• Kadha
Business Divisions
.Products & Services
.Proposal
Industry
Pharmaceuticals
Sub Industry
Nutraceutical
Reason for sell-off
Strategic Realignment
Top Customer
Deal Size
INR 15 - 20 Cr
Business Operation Information
Financial Information |
2023 (in INR Cr) | 2022 (in INR Cr) | 2021 (in INR Cr) | 2020 (in INR Cr) |
---|---|---|---|---|
Sales |
17.48 | 9.37 | N.D | N.D |
EBITDA |
N.D | N.D | N.D | N.D |
PAT |
N.D | N.D | N.D | N.D |