BUSINESS BRIEF
Project PC12 is a digital-first pet care brand serving modern pet parents in India, with a focus on quality, affordability and convenience. The company operates in the growing pet care market and is expanding its product portfolio across high-growth categories including cat food, treats, supplements, grooming and hygiene, with plans to subsequently expand into dog-care products.
Key Highlights
- Digital-first pet care brand with an established presence in the Indian market.
- Strong positioning in the cat care segment.
- Expanding product portfolio across pet food, treats, supplements, grooming and hygiene categories.
- High-frequency consumption category supported by repeat customer purchases.
- Established online sales presence and customer base.
- Positioned for expansion into additional pet care categories.
Products & Services
Cat care (majority of revenue), plus fish, grooming and dog products
Proposal
Industry
Fast Moving Consumer Goods (FMCG)
Sub Industry
Pet Products Manufacturing (Food, Accessories, Health Products)
Nature of Business
D2C
Sector
Manufacturing (Own Brand)
Reason for sell-off
Strategic Realignment or Pursuing New Opportunities
Location
India
Region
Across India
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 280 - 300 Cr
Justification
Based on market multiple
Business Operation Information
Financial Information |
2026 (in INR Cr) | 2025 (in INR Cr) | 2024 (in INR Cr) |
|---|---|---|---|
Sales |
23.93 | 16.84 | 9.79 |
EBITDA |
|||
PAT |
N.D |
