BUSINESS BRIEF
Project PC12 is a high-growth, digital-first pet care brand built for modern Indian pet parents seeking quality, affordability, and
convenience. The company operates in India’s ~$3.6B pet-care market, expected to grow to ~$7.5B by FY28, driven by rising pet adoption, premiumization, and increased pet humanization trends.
The company is leveraging its category leadership to expand into high-growth adjacencies including cat food, treats, supplements, grooming & hygiene, and subsequently dog-care - significantly broadening its addressable market opportunity.
- Monthly Active Customers: 50,000+
- Category Leadership: No.1 Cat Litter Brand on Amazon
- FY30 Target: ~$16.6 Million Revenue | ~22% EBITDA
- ~60% repeat purchase rate (anchored in a high-frequency consumption category)
- 600,000+ units sold annually
- 10,000+ positive online ratings
Products & Services
- Cat Litter-80%
- Fish & Aquatic -7%
- Grooming & Hygiene -5%
- Dog Food- 3%
- Dog & Cat Treats 1%
Additional Information
FY-26 Revenue: INR 23.93 CR
FY-26 EBITDA: INR 4.85 CR
Proposal
Industry
Fast Moving Consumer Goods (FMCG)
Sub Industry
Pet Products Manufacturing (Food, Accessories, Health Products)
Nature of Business
B2B
Sector
Manufacturing (Own Brand)
Reason for sell-off
Strategic Realignment or Pursuing New Opportunities
Location
India
Region
Across India
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 280 - 300 Cr
Justification
Based on market multiple
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
16.84 | 9.79 | . |
EBITDA |
|||
PAT |
N.D |
