Deal Details

Business Brief: It is an E-learning and test prep platform for the JEE/NEET/FOUNDATION aspirants. It offers complete end to end preparation of class XI & XII syllabus for JEE Main and Advanced examinations.

Key Highlights

• 23,000+ Paid Learners till date (Online + Offline) 
• Bootstrapped and Profitable 
• 7,00,000+ Online Subscribers (YouTube)
• 60 Million Annual Organic Engagements

Problem statement of Industry with solution (Differentiators)

• High Customer Acquisition Cost (CAC) in Ed-tech industry
  Sol: Substantially lower cost of acquisition compared to Industry standard due to the huge popularity of the YouTube channel
  
  
• Undistinguished & inexperienced teachers
  Sol: Exceptional faculty from IITs with decade long experience. The founder is amongst the most well-known teachers in the industry.
  
  
• Standardized learning facilities with irrelevant content
  Sol: Offers goal based flexibility for every learner with 100% relevant content and personalized guidance and mentorship

Growth plan- 

• Regional Content based Growth on YouTube
  - Localized content-based engagement based on needs of Micro Markets.

• Nodal Smart Hybrid Centers (SHC) 
  - Nodal center presence in all Micro markets in India that differ in board exam content, school pedagogy, vernacular, regional exams etc.

• Franchise Model, Quick Profitability of SHCs 
  - A SHC serves 200+ students in purely offline mode, 1000+ students in Hybrid mode and serves as a Nodal point for regional content creation and regional sales.

Projections:

Top line (INR Crores)
2023- 10.80
2024- 24.37
2025- 77.25
2026- 135.00

Funding:
Ask - Rs 7.5 Crores to be deployed over next 12-15 months

End Use- 

• Expanding market share - 3 Crores
• Setting up new SHCs - 1 Crore
• Content team expansion - 1 Crore
• Product enhancement - 1.5 Crores
• Salary Rationalization - 1 Crore