Deal Details

• Niche Channel company known for media personality has successfully established a value add TV Channel which is being distributed through multiple platforms. Its unique positioning has enabled the rapid expansion of its viewership.
• The Company is in the process of establishing a film school. This school with foreign university accreditation seeks to fulfill the growing requirements for entertainment and media industry professionals.

USP:

• Niche Channel: It has been positioned as an alternate entertainment channel. Due to the fusion of contents of different genres, it has acquired a distinct identity.
• Caters to all age groups: The vast repository of content enables it to offer a wide variety of programs- short films, spiritual programs, talk shows, film-based programs, film critiques etc.
• Universal Appeal: The wide variety of programs and distinct positioning has created a universal appeal across all age groups. Further, the sensibilities of the population of Tier 2 to 4 cities are also being addressed.
• The company has built up a content library of more than 15000 hours which is a heterogeneous mix of various programs.

Traction:

• Active Distribution base of 45 million viewers across all 29 states and 9 union territories through NXT Digital, in Digital Hathway, and DEN on Cable and Satellite.
• It has a strong presence in high ARPU markets like Mumbai, Thane, Navi Mumbai, Delhi, Noida, Bangalore, Mysore and many others.
• Monthly Active Viewers: INR 84Mn
• Daily Active Users: INR 43.8Mn

Revenue Model:

• Subscription
• Advertisement and Content syndication